"In order for an idea to spread, someone has to do the spreading."

"In the dark ages (ten years ago), the only way to spread your idea on a large scale was to do it yourself. Lots and lots of ads."

"Today, marketers get all sweaty thinking about how this happens magically, virally, for free. If it were only that easy."

via sethgodin.typepad.com to read more!

Great points by a great point maker.

I think I will pass on his word too, just to illustrate its validity.

"The #1 cause of an idea that's not spreading or a business that's not growing is that they don't have a committed group of people spreading the word about them."

For those who see this medium's potential for serious communication, business, and social entrepreneurship, Godin should be a regular reading source.