Joseph Slife -Sound Mind Investing

Would you lend money to a friend? To your brother-in-law? Or to a perfect stranger?

An increasing number of people are answering those questions with a resounding, "Yes!" Over the past three years, lending directly to friends, family members and even total strangers has become a popular way of earning a decent return, while helping out specific people strapped for cash.

Such direct loans are being arranged, executed and serviced through an innovative Web-based model known as peer-to-peer lending.

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I love this idea. It brings together the best of many interests:

It equips people to help each other through encouragement and tangible assistance.

I encourages entrepreneurship and creative ideas.

It adds value to a staggering economy.

It creates win:win scenarios.