September 10th, 2009 by Mark Sanborn

Magic is mysterious…until you know how it works. Once you learn the technique behind the trick, you too can work magic.

Here are five words that can solve problems, defuse conflict, increase loyalty and build relationships with customers:

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The magic words according to Mark Sanborn are pretty simple: "I'll take care of you."

That is what most people are asking for. In most cases, it is all they really want.

It is also what they so seldom hear.

If we can fashion our services to take care of people where they hurt, then we will establish reputations that bring others to us.