Stamps (remember those?) make direct mail work. Because it costs money to send a piece of junk mail, you'll think two or three times before you mail something to a million people.

READ SETH'S ARGUMENT AT sethgodin.typepad.com

I posted this, not because of Seth's rant on the Huggie's ad, but because of his sound advice to marketers …

AND … because of this quote:

"Find friction and embrace it, don't ignore it."