Here is a little formula for saying what you want to say: S.A.Y.- I.T.


S – Search your own heart and mind for what you really want to convey.

A – Assess your audience so that you can access their attention.

Y – Yell softly. Choose high impact words. Notice how the room gets quiet to hear a whisper.


I – Involve multiple senses and receptors.

T – Terminate before you lose attention. It is better to stop short and leave the door open for future interaction.

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