Something remarkable has been happening in Fresno and other cities. Businesses, community benefit organizations, government officials, faith-based organizations, pastors like me, and ordinary citizens  have been rallied and have cooperated to show community support for a great cause.

In the metropolitan area of America with the greatest level of concentrated poverty, with staggering unemployment, and with profound homelessness, there is also an exceptionally strong community base of people who work together to make a difference. Fresno is that city.  Walmart has offered a million dollars to the community that shows the strongest demonstration of community support. We have been working to show that.

But it has not been enough so far. The numbers are very impressive, but we have been up against some confusing rules, some automated posting software, and the clock. We need to broaden our community to include our friends around the globe.

What is in it for you and your community? A sense of mission and an opportunity to see how social media can provide a platform for your message and a means of collaboration like nothing we have ever seen before.

Churches, NPOs, businesses, watch. I don't think any of us understands the full extent of what has been happening here, but we are on tiptoe to find out. Watch the video and lend us your support.

Visit our Walmart support page on 12-31 to "Like " and spread the word! Be sure to leave a comment and let it post to your Facebook page: http://fightinghunger.walmart.com/city/Fresno-CA