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THE PROBLEM WITH HEADLINES
What made you read this far?
 
Sometimes:
Two identical stories.
Two different headlines.
 
Maybe two pictures.
 
People will read the headlines.
Maybe some of the content.
Then, they will react.
Then, they will argue.
 
But they will not necessarily read, think, discern.
 
They probably will not cross-reference.
They, will seldom challenge their assumptions.
 
They will throw headlines, slogans, and one-liners at each other.
 
That is the problem with a culture of headlines.
 
The culture becomes the vulture.
 
Just this morning I read one.
Granted, it served it's purpose.
It got me to read the article.
 
But the article did not validate the headline.
 
Part of the value of headlines is they prompt us to read.
But the downside is, they may be an excuse for not reading.
 
We can't really get rid of headlines but …
Those of us to make them every day should consider the dangers.
Then we should put ourselves in check.
And those of us who read them should be more careful and read more …
… before we react and respond.
 

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